Why doesn Blue Bell have an expiration date?
It’s been said that the main reason is because our fans are eating it as fast as we can crank it out. But, keeping Blue Bell fresh depends more on special handling and tender loving care than anything else. Many foods rely on preservatives to maintain quality, but ice cream and other related frozen desserts depend on sub-zero temperatures in the range of -10 degrees to -20 degrees Fahrenheit. At this constant temperature, Blue Bell’s great taste can be preserved for a little over a year. However, if Blue Bell is subjected to warm temperatures, it will melt and then refreeze, creating an icy texture. Since ice cream is so sensitive and relies on special handling, a “freshness date” would be very misleading.
