Why doesn Arbinger list author names on its publications?
We publish everything in the name of the company for three main reasons. First, we want to keep the focus on Arbinger’s ideas and not on personalities. Second, writing is but one of many important tasks that are performed at Arbinger and we feel that those who write are no more important than those who contribute in other ways. And finally, writing anonymously helps us – individually and as an organization – to avoid the traps and pitfalls of ego. We don’t want to undermine the power of the ideas in any way, so we won’t allow ourselves to get in their way. If authors are not careful they begin to enjoy the attention they receive. And when that happens everything changes. What once was promotion of an idea becomes promotion of self. What once was a desire to shed light becomes a desire to attract it. This is all insidious and grimy – not to mention the exact opposite of Arbinger’s message. But it happens to good people. So in a way, you could say that we are desperately trying to avoid
