Why does WWF use blanket fundraising methods like ringing people at home, stopping people in the street and knocking on their doors?
We do try to target communications to reach those people most likely to be interested in our work, but this is not an exact science. Experience has shown us that if charities don’t ask people for support using different methods, it is much less likely that we will be able to raise the funds necessary to undertake our work. In this “multi-channel” world, where people get their information in all sorts of ways, we can’t afford to miss out. In addition, different people get their information from different places; not everyone can be reached using the press for example, so without these methods we would risk not communicating with potential supporters. WWF has found that meeting people in the street or at home helps to raise awareness as well as gaining new and long term support. We ask people to help us by signing a petition, texting a donation or by committing to a regular Direct Debit donation. We do not take cash donations this way. We use the phone to call our existing donors or to c
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- Five people live in the house down the street it is a single family home, what can be done about it?
