Why does WRTI have on-air pledge drives?
Membership income makes up the largest portion of WRTI’s revenue and the majority of WRTI’s membership fundraising is accomplished through the mail and via its website. WRTI conducts several on-air fund drives each year because they are the most effective and efficient way of communicating with our loyal listeners who are likely to support the station. Public radio is supported by listeners who value and listen to the programming. Almost 80% of WRTI’s revenue comes from its 19,000 members, and 200 underwriters; the remainder comes from the federal government, and Temple University.
