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Why does WeatherBug have advertising?

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Why does WeatherBug have advertising?

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It is the advertising sponsors that keep WeatherBug free. WeatherBug found a unique way to make an ad- supported application “relevant” to each user by allowing them to choose the type of advertising they see every day within the clearly specified limits of the WeatherBug advertising platform. In addition, an “ad-free” version of WeatherBug, called WeatherBug Plus, is available to users for only $19.95 a year. For this price, consumers get all the great features of the free application plus additional premium features in an ad-free environment.

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*Sadly, we had to bring back ads too. Hopefully more targeted.