Why does Warren accept sponsorships and paid advertising?
As a journalist and professional photographer/cinematographer, Warren must sell his footage, images, products and written materials in order to run a business. Because of the ever-changing nature of storm chasing and increasing competition, Warren must expand the scope of his income-generating operations. Now days, it is very difficult to survive on selling storm pictures and video footage alone. Like all media or news sources, big or small, advertising, promotions, and public relations campaigns are an important and necessary part of a successful business. Warren recoups some of his chasing expenses by allowing corporate interests to sponsor his chase activities or use his character in advertising. About 20 to 30 percent of the work conducted by Warren and his business interests involves educational, safety or public awareness. The cost of such non-profit operations, including discounted products, website bandwidth, printing, office expenses, communications, travel, labor and related
As a journalist and professional photographer/cinematographer, Warren must sell his footage, images, products and written materials in order to run a business. Because of the ever-changing nature of storm chasing and increasing competition, Warren must expand the scope of his income-generating operations. Now days, it is very difficult to survive on selling storm pictures and video footage alone. Like all media or news sources, big or small, advertising, promotions, and public relations campaigns are an important and necessary part of a successful business. Warren recoups some of his chasing expenses by allowing corporate interests to sponsor his chase activities or use his character in advertising. About 20 to 30 percent of the work conducted by Warren and his business interests involves educational, safety or public awareness. The cost of such non-profit operations, including discounted products, website bandwidth, printing, office expenses, communications, travel, labor and related
