Why does viral marketing work?
Viral marketing is a powerful marketing tool you can use to quickly spread the word about your company thru referals. Hotmail, for example, signed up over 12 million users in its first 18 months of operation using viral marketing. An estimated 80% of the recipients of a viral marketing piece pass it on to at least one other individual – at NO COST to you. Even better, as your message comes from a friend there is an element of implied approval that will enhance your response rate.
