Why does ValleyPBS pledge days so many days on-air?
A. On-air membership campaigns provide about 33 percent of our annual operational budget. Based on national studies, and through our experience, these campaigns are the most effective and least costly way to reach viewers to invite membership support. Our goal is to find a balance between on-air fundraising and regular programming. ValleyPBS management regularly discusses ways to diversify its funding sources in order to decrease its dependency on these on-air membership campaigns. Q.
