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Why does Uvumi.com encourage users to register as themselves instead of registering under their band name?

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Why does Uvumi.com encourage users to register as themselves instead of registering under their band name?

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Uvumi.com allows you to become a member of multiple bands and to manage those band profiles separately from your personal profile. Many musicians are members of multiple bands, and many are solo artists as well. Uvumi.com embraces the real-world nature of actual social networks among musicians and fans. This approach helps artists gain further exposure by increasing the cross-referencing capabilities of the network. For example, let’s say Johnny is a big fan of Band A, and he is especially stoked on the guitarist, Guitarist1. Because each member of Band A has his own personal profile, Johnny can check out Guitarist1’s profile, become his fan, and then be automatically notified of any new bands he joins or solo releases he has. This is a win/win situation: Johnny knows more about the music he likes, and Guitarist1 was able to gain further exposure as a direct result of his Uvumi.com profile. Furthermore, you are welcome to use the band feature as a general grouping function. For example

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