Why does use of 118 numbers continue to decline?
Declining use of directory enquiries is a longer-term trend established before liberalisation in 2003. Consumers are using other methods to find telephone numbers: • 68% of consumers surveyed who use directory enquiries services less frequently said they now preferred to use a phone book; • The internet continues to grow in importance as a free and effective source of access to telephone numbers, listings and business services. 19% of consumers who use directory enquiries services less frequently now use the internet to find telephone numbers instead; • 88% of people who use alternatives to directory enquiry services are satisfied with their main alternative method.
