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Why does upper deck use redemptions?

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Why does upper deck use redemptions?

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There are a variety of reasons upper deck will use redemptions. If athletes do not return their cards to us in time for pack out, we have to use redemption cards so we can meet the insert ratios on the packaging and to hopefully avoid having gaps in the set. We sometimes use rookie redemptions that are not signed to create excitement for the upcoming draft and to add more value to the product.

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