Why does TRUFRESH Salmon look freezer burned?
TRUFRESH salmon DOES look different than conventionally frozen fish because it IS different than conventionally frozen fish, its better! The white freezer burned look that you see are the natural proteins of the salmon that are on the surface of the fish being frozen. Think of its color as a trademark of any Salmon being frozen by our process. Look for it and know it for the quality that comes with it. When your TRUFRESH Salmon products thaw they will look just like fresh. Watch it bloom!
