Why does traffic from social media websites convert poorly?
Users of social media sites are generally arriving at your site just because they want to see what content is hot or popular with other users of the site. In most cases they have no interest in buying products or clicking on ads, that doesn’t fit into their purpose for using the social media site in the first place. Another factor is their attention span. Since social media sites provide such a high quantity of links and content, it’s very easy for social media users to leave your site and move on to the next option.
