Why does Tommy’s use a Balanced Scorecard?
• To demonstrate the impact our medical research and pregnancy information service are having on reducing problems in pregnancy • To demonstrate that we are an effectively run organisation • To increase transparency of our activities to our supporters • To help the Tommy’s Trustees to monitor management’s performance Our pregnancy information service and medical research measures were defined in partnership with our research and health professional colleagues under guidance from Rand Europe, who have expertise in helping organisations to define how best to measure their effectiveness. We measure three things: • Input measures: these are the resources we need to conduct our research and information programmes • Process measures: we measure how effectively we carry out our programmes • Output measures: we measure the impact of the programmes we fund.
