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Why does the term operating as appear on some abstracts?

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Why does the term operating as appear on some abstracts?

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While the “operating as” name is, by definition, not a legal entity, it helps the registrant indicate more specifically to others the name the registrant is doing business. It can be a trade name, a branch office location, a corporate division or department within an organization, or a specific fleet. A carrier must have a registered name.

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