Why does the “sq ft” per plant harvested sometimes change?
We need to ensure that the revenue generated by the application (which comes from advertising and from Gold purchases) covers all the running costs of the application, including the donations we pledge to make to adopt rainforest. Our revenue is not always predictable (online advertising revenues at the moment are extremely low, for example) which means we sometimes need to adjust the amount we pledge to donate accordingly to ensure that we don’t give away more than we can afford! Note that we never apply these changes retrospectively – all the rainforest you have saved so far will stay saved – any changes we make will only apply to plants grown from that point onwards. Finally, it’s important to realize that the costs of running an application such as this (e.g. our infrastructure of servers, development costs etc) are far greater than the amount which we give away in donations – the fact that we are able to support a good cause is great, but our first priority will always be to inves
