Why does the Southwest Indian Art Fair (SWIAF) charge admission to visitors?
The cost for operating an event on this scale cannot be paid for by artist fees alone, or the artist fees would have to more than double. Since we have a strong commitment to the artists, we try to keep their fees as low as possible. Studies show that a modest admission fee adds a perception of value to visitors who attend art fairs. Our admission fee is designed to meet our costs while staying low enough that we do not charge more than other major art fair events.
