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Why does the number of hits Ive received from Fun Page Exchange not match my Google Analytics stats?

April 26, 2017analytics exchange fun google hits page received stats

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Why does the number of hits Ive received from Fun Page Exchange not match my Google Analytics stats?

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Newsletter clicks. If you have the newsletter option enabled, please bear in mind that the user’s e-mail client will be the referer instead of Fun Page Exchange, or the referer may simply be absent. Non-unique clicks. If a visitor clicks on more than one of your fun page links, it will only count as one unique visitor. Make sure to check total pageviews and not just visits.