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Why does the NTTA offer the ZipCash method of toll payment?

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Why does the NTTA offer the ZipCash method of toll payment?

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Because of technological advances, collecting cash tolls manually is comparatively expensive and is an inefficient approach to moving traffic. The NTTA is moving forward to convert all of its toll roads to all-electronic toll collection (all-ETC) facilities. ZipCash is an alternative form of payment that gives motorists without TollTags the benefits of non-stop tolling. However, because of the higher cost associated with processing ZipCash transactions, ZipCash tolls cost drivers more. Non-stop tolling reduces travel time, fuel consumption and vehicle emissions. Non-stop tolling also enhances safety and decreases traffic congestion.

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