Why does the NSPCC continue to fundraise?
We rely on voluntary donations for 87 per cent of our income. Without your support we would have to close our vital services in just over seven months. We work with very tight budgets and we ensure that every penny we spend on fundraising is spent with good reason. We are constantly assessing every method of fundraising, be it television, mail or catalogues (for example) to ensure that it will help us raise more money to help more children. We are pleased to say that for every £1 we invest in fundraising, we raise £4.55 for our work to end cruelty to children. For full details of our income and expenditure, please see our Annual Review and Report.