Why does the new system use MCC — rather than UFMCC?
A. Our research indicated that people more easily identify with MCC — and it standardizes denominational usage with local church usage. People who already know about our churches as well as people who are “spiritual seekers” identified and remembered MCC much more readily than UFMCC. This does not represent any official change. The official name of our denomination is still Universal Fellowship of Metropolitan Community Churches. Q. I understand the logo — but what exactly is the “system.” A. The “identity system” is made up of all the graphic, photographic and type elements that are used to represent our church to the world in print, advertising, booklets, brochures, websites, etc. If you take a look at the Guidelines and Usage Standards here on our website, you will find specific PMS colors, typestyles, spacing guidelines — even photographic treatments — that combine to form the MCC “identity system.
