Why does the network air its football games at either noon ET or in prime time?
A. ABC currently has exclusive rights to the 3:30 ET time frame for the Big Ten Conference, and so no other network can broadcast games at that time, leaving most of the games on the Big Ten Network to take place at noon ET or in primetime at 7 or 8 PM ET. If ABC has a game on at noon ET, it also has exclusivity during that time as well and so the network must schedule its games around that window. The Big Ten Network, Myth-Fact October 24, 2007 MYTH: Most people won’t watch the Big Ten Network. FACT: People with the Big Ten Network are watching it. Already Big Ten Network games have ranked among the 12 most popular programs on advertising-supported cable (and satellite) television within respective cities nine times, while 12 games rank in the top 50. According to Nielsen Media Research, well over 3,000 programs were televised on expanded basic cable channels last month. While the games have proven popular, so has the other programming on the network. For the month of September, accor
