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Why does the Müller Little Stars packaging have outer sleeves over the pots?

April 26, 2017little müller Outer packaging pots sleeves stars

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Why does the Müller Little Stars packaging have outer sleeves over the pots?

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As well as providing clear, easy to read product information for mums, the cardboard sleeve around the Müller Little Stars pots provide an extra layer of protection against damage during transportation and on the supermarket shelf. This cardboard sleeve is fully recyclable. We are proud to have made a commitment to reducing packaging waste by signing up to The Courtauld Commitment established by the government-funded Waste & Resources Action Programme (WRAP). Within the overall objective of reducing the weight and volume of packaging waste, we will work with WRAP to explore a number of options including the use of alternative packaging materials, plastic recycling and on-pack labelling.