Why Does the Liz Claiborne Company Watch the Weather?
Why Does the Liz Claiborne Company Watch the Weather? Sunday March 2, 2008#spacer{clear:left}#abc #sidebar{margin-top:1.5em}zSB(3,3)Meteorologists are employed by more than your local news channel. In fact, companies such as Liz Claiborne, Target and the makers of M&M candies all have meteorologists on their payroll. Why? Meteorologists must often apply weather and climate information to commodity purchases in the food industry or marketing strategies in the clothing industry. Companies such as Liz Claiborne are looking to meteorologists to help them determine when to market winter coats and how to stock the racks to meet changing seasonal onsets. But that poses a problem. Meteorologists are often not trained to work in the business sector. Now, Penn State University is investigating how to educate future forecasters to understand and operate in a business atmosphere thanks to a new research project funded by the National Science Foundation. The
#spacer{clear:left}#abc #sidebar{margin-top:1.5em}zSB(3,3)Meteorologists are employed by more than your local news channel. In fact, companies such as Liz Claiborne, Target and the makers of M&M candies all have meteorologists on their payroll. Why? Meteorologists must often apply weather and climate information to commodity purchases in the food industry or marketing strategies in the clothing industry. Companies such as Liz Claiborne are looking to meteorologists to help them determine when to market winter coats and how to stock the racks to meet changing seasonal onsets. But that poses a problem. Meteorologists are often not trained to work in the business sector. Now, Penn State University is investigating how to educate future forecasters to understand and operate in a business atmosphere thanks to a new research project funded by the National Science Foundation. The Weather Risk Management option is the solution. Student
