Why does the government of Brazil want a commercial starring Paris Hilton pulled off of television?”
Brazil’s self-regulatory body, Conar, is investigating an ad campaign starring Paris Hilton for Devassa Bem Loura beer for being too sexually provocative, even by the racy standards of Brazilian beer ads. According to local trade publication Meio & Mensagem, Ad Age’s partner in Brazil, Conar this week opened three different investigations into local brewer Grupo Schincariol’s launch campaign for Devassa Bem Loura (Portuguese for “Very Blonde”) beer last month during Brazil’s riotous Carnival. The first investigation is the result of a formal complaint by a consumer about the sensual nature of the ads, reported Meio & Mensagem journalist Alexandre Zaghi Lemos. The campaign includes a spot by Sao Paulo agency Mood in which Ms. Hilton, dressed in a short, tight black dress, parades in front of the window in a high-rise office building rubbing a can of Devassa Bem Loura beer along her body. A guy in another office spots her through the window, grabs a camera, and begins filming her. On the
