Why does the final print job look different from how it looked on my computer screen?
Images that are viewed on a computer monitor will never have the exact same colors as what will come out of your printer. The reason for this is not only that every monitor is different but color created from light (your monitor) looks different from color created from ink (your printer). It is for this reason that designers frequently choose colors from the Pantone color matching book. This Pantone color matching book is largely a standardized color reproduction system. By standardizing the colors, different printers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. We feel it is important to keep your brand consistent and use Pantone colors when creating your Logo Design.
