Why does the color orange equal “decaffeinated”?
Sanka was first marketed in the United States in 1923. At the beginning, it was sold in two “Sanka Coffee Houses” in New York, but soon it also came into retail. With its bright orange label, the package was easily identifiable, and due to intensive advertising campaigns and the General Foods Corporation taking over its distribution in 1928, Sanka became a nationwide sales success in the late 1920s. An odd fact about Sanka is that the bright orange label that made it easily identifiable to consumers found its way into coffee shops around the country in the form of the decaf coffee pot. Coffee pots with a bright orange handle are a direct result of the American public’s association with the color orange with the Sanka brand and therefore all decaffeinated coffee. (However, those that serve rival Folgers coffee usually have green handled pots for decaffeinated.) Sources: http://en.wikipedia.
