Why does the American Cancer Society spend money on advertising?
The American Cancer Society has long history of educating the public on important cancer issues such as the dangers of smoking, the importance of healthy lifestyles and early detection tests in reducing cancer risk, and the availability of services that help patients and their families. Advertising helps ensure that the Society reaches the intended target audiences with these important messages. In 2007, the Society engaged the public through a landmark paid media campaign in a discussion about access to care. When polled about their response to the advertising, 98 percent of the viewing public felt the campaign either confirmed their positive impressions of the Society or even improved their perceptions. Only two percent expressed feeling less favorable.
