Why does the 2010 rose bowl have the first game being titled, “Rose Bowl Game presented by Citi”?
For many years the Rose Bowl eschewed sponsorship, but for the 1999 Rose Bowl, the game became known as The Rose Bowl Game presented by AT&T. Unlike the other bowl games, the sponsor was not added to the title of the game, but instead as a presenter. In 2002 it was branded The Rose Bowl Game presented by PlayStation 2. Since 2003, when the agreement with Sony expired, the game has been presented by Citi. From 1952 to 1988, the Rose Bowl was televised by NBC in a 1 p.m. PST time slot, the only New Year’s bowl airing at that time. The 1962 Rose Bowl was the first college football game broadcast in color. Since 1989, it has been broadcast on ABC, usually at 2 p.m. PST. While FOX has secured the broadcasting rights to the other Bowl Championship Series games, the Rose Bowl, which negotiates its own television contracts independent of the BCS, has agreed to keep the game on ABC. The 2005 Rose Bowl was the first one broadcast in HDTV. After the 2009-10 season, ESPN will have the contract to
Sponsorship and broadcasting rights For many years the Rose Bowl eschewed sponsorship, but for the 1999 Rose Bowl, the game became known as The Rose Bowl Game presented by AT&T. Unlike the other bowl games, the sponsor was not added to the title of the game, but instead as a presenter.[25] In 2002 it was branded The Rose Bowl Game presented by PlayStation 2. Since 2003, when the agreement with Sony expired, the game has been presented by Citi. From 1952 to 1988, the Rose Bowl was televised by NBC in a 1 p.m. PST time slot, the only New Year’s bowl airing at that time. The 1962 Rose Bowl was the first college football game broadcast in color. Since 1989, it has been broadcast on ABC, usually at 2 p.m. PST. While FOX has secured the broadcasting rights to the other Bowl Championship Series games, the Rose Bowl, which negotiates its own television contracts independent of the BCS, has agreed to keep the game on ABC. The 2005 Rose Bowl was the first one broadcast in HDTV. After the 2009-10
The 2010 Rose Bowl, the 96th edition of the annual game, is a college football bowl game scheduled to be played on Friday, January 1, 2010 at the same-named stadium in Pasadena, California.[3] It features the Ohio State Buckeyes against the Oregon Ducks. Because of sponsorship by Citi, the first game in the 2010 edition of the Bowl Championship Series is officially titled the “Rose Bowl Game presented by Citi”. The contest will be televised on ABC with a radio broadcast on ESPN Radio and XM Satellite Radio (Mike Tirico, Jon Gruden and Shelley Smith) beginning at 1:30 PM Pacific Time Zone with kickoff at 2:10 PM(PST). Additionally the game can be heard on Ohio State Sports Network WBNS, 1460 AM and Oregon Sports Network KUGN, 590 AM. Ticket prices for all seats in the Rose Bowl are listed at $145. Sources: http://en.wikipedia.
