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Why does Technorati Media have a star system for the blogs?

April 26, 2017blogs media star system technorati

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Why does Technorati Media have a star system for the blogs?

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Technorati Media believes that ranking blogs on various criteria from zero to five stars helps potential advertisers quickly find the best blogs for their specific campaigns. We understand each advertiser has unique needs and the criteria to determine the best blog may vary.