Why does TBC use a customer-direct approach?
The Balance Company has a story to tell! We feel we cant tell our story at typical retail stores. In a retail environment, products get lost amidst the seemingly endless choices and consumers become easily confused about which products are right for them. Instead, weve chosen a customer-direct approach so that those who are touched and empowered by our unique products and philosophy can genuinely share their experience with others. Customer-direct marketing allows for a more personal forum and level of trust. On the financial side, think about your favorite products: Wouldnt it be great if you got paid by that company every time you referred someone to purchase the same products?
