Why does Splashgear sell its swimwear in separate pieces and not as one complete outfit?
Splashgear offers flexibility and versatility to the consumer allowing her to create her own unique outfit by mixing and matching different styles and colors. In addition, different customers have different needs and Splashgear is happy to be able to serve a diversity of clientele. Many Muslim women choose to voluntarily abide by the Islamic modest dress code and cover completely. Other Muslim and non-Muslim women choose to cover their bodies, but not their hair; while yet other Splashgear customers purchase the swimwear for non-religious reasons. By selling the swimwear in separate pieces, the consumer can purchase only what she will use and nothing more.
