Why does SmartyPants use organic sugar?
As parents, we know how challenging it can be to get a child to eat a healthy, well-balanced meal. Kids’ taste buds are more sensitive than adults ones so many flavors taste bitter or unpalatable to kids, making kids notoriously picky eaters. Yet, we still want our kids to get all the nutrients they need. We knew that if we did not make our gummy vitamins taste good kids would simply not eat them, resulting in the parents having wasted money and the kids still not getting their vitamins. So, on the advice of leading pediatricians, we decided to sweeten our gummy with organic cane sugar because other synthetic sweeteners can have unknown, long-term health impacts. You can see here what kids have to say about the taste of our vitamins vs. other leading vitamins and fish oils.
