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Why does Serious Nutrition Solutions use consumers instead of paid athletes in their testimonials section?

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Why does Serious Nutrition Solutions use consumers instead of paid athletes in their testimonials section?

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« There are several reasons for this. Reason number one is simple – so that all testimonials shown on our site are real. Of course if we were to pay an athlete to endorse our products, then they would in turn provide a testimonial. That is not a fair gauge of a product review. We allow end users to submit their feedback in order to provide an accurate picture to our consumers of how our products work for other consumers just like themselves. Also, by posting pictures of our consumers with their testimonials, it is allowing them to showcase the results of their hard work to others.

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