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Why does Sensodyne offer eight different formulations?

April 26, 2017different formulations Offer sensodyne

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Why does Sensodyne offer eight different formulations?

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Offering a variety of formulations helps to increase patient compliance and meet consumer needs. Desensitizing toothpastes produce the best results with regular, ongoing brushing. Compliance with this protocol will be increased if the desensitizing toothpaste offers a variety of flavors and added benefits, thereby ensuring that patients have access to their preferred benefits.