Why does SalesPro use cartoon graphics and animation instead of video and sound in the seminar?
The most important consideration is effective learning and, secondarily, entertainment to keep interest. To insure effective learning and a reasonable level of entertainment, SalesPro has employed cartoon graphics and animations throughout the seminar. This has proven to increase retention and most clients reported it reasonably enjoyable. All types of attitudes and humor can be conveyed by cartoon graphics, a much wider range than actual people. And nobody gets offended! The only reasons to use video and sound would be to make the information more entertaining or to facilitate the learning process. And we feel it doesn’t do as good a job as cartoon graphics and animations. The download time and or software downloads involved in producing sound or a useful video is detrimental to learning at the current level of technology.
