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Why does ROI matter?

ROI
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Why does ROI matter?

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ROI is an effective and powerful tool that enables CEOs and other organization decision makers to see the potential benefits of an investment and to make sound business decisions about how to spend resources. Not only does ROI prove to upper-level management that a particular investment is beneficial for the organization, but it is also a strong selling point to potential shareholders. ROI confirms for shareholders and other stakeholders what they will gain from a particular investment. A high Return on Investment proves that the longevity of a company is being maintained through positive business decisions.

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