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Why does putting a Cadburys Flake into a small icecream cone, make it a “99”?

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Why does putting a Cadburys Flake into a small icecream cone, make it a “99”?

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Back in the 30s when a lot of italians came over they started selling Ice cream ….So when Cadburys introduced the flake they Honoured the Italians by naming the flake 99 in the fact that an old Italian king had 99 elite Guards to protect him ….

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