Why does product positioning matter?
In this globalised world of ours, competition is strong and it is critical that marketers position their products effectively so as to ensure they appeal to buyers and users. Product positioning feeds into the development of marketing activities such as the channels through which it is sold and the messaging used in promotional activities. Done well, product positioning can help a product succeed. Done badly, even a strong product can fail. Take note: Buyers will draw their own conclusions of where your products fit, and your competitors will be working away at positioning their own products and perhaps even trying to cast yours in a negative light. For all of these reasons, it’s worth your while to take active steps to position your products.
