Why does Primetime mainly employ former journalists rather than career publicists?
Former journalists understand the criteria, methods and processes that working journalists use. That is why most Primetime representatives come from the front ranks of American journalism. They know how the media think. Amidst the barrage of press releases flung at the media, Primetime’s story suggestions stand out as fact-filled, reliable, and, in effect, one journalist giving another a good story lead.
