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Why does PayPerClip charge for stories that are picked up by media other than the originating publication?

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Why does PayPerClip charge for stories that are picked up by media other than the originating publication?

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We work hard and devote extra time in generating story ideas and working with journalists for EVERY story we pitch with the goal of having them be good enough to be picked up by other publications. If it isn’t, the client isn’t charged for the extra time it takes us to do this, but if it is both the client and PayPerClip benefit, and rightly so. And remember, we charge only one-half the standard placement fee for pickups.

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