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Why does Outdura® not fade in the bright sun?

bright fade outdura® Sun
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Why does Outdura® not fade in the bright sun?

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We use a special yarn made from solution-dyed acrylic in which the pigment is added while the fiber still is in solution. With this method, the color permeates the fiber so it can’t rub off or wash away. Stabilizers are also added in the same way to minimize the effects of the sun, to help the fabric maintain strength over time, and to inhibit rot.

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