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Why does Oracle’s user experience team strive to ask questions that are unbiased?

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Why does Oracle’s user experience team strive to ask questions that are unbiased?

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Oracle user experience (UX) professionals often find themselves asking customers questions about their requirements, preferences, and experiences using Oracle software. UX professionals are skilled at knowing how to ask questions that are neither leading nor biasing in order to solicit honest feedback. For example, after watching a customer use a new feature, a UX professional might ask, “Were you or were you not able to accomplish your work?” This allows the customer to frame a response that is either positive or negative. A question such as “Did you like using that feature?” might lead the customer to say only something positive. Another technique would be to say something like, “Tell me about your experience using that feature.” This statement is called a “curious command” and has the advantage of avoiding putting customers on the spot by asking a direct question.

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