Why does OpenOffice.org need a Strategic Marketing Plan?
Since its inception, the Marketing Project has seen an amazing amount of creativity, discussion, and actual achievement. However, there have been frequent complaints that there has been no overall framework or context for this activity. This means it’s not easy for newcomers to see where they can find a niche and make a contribution. There’s also a danger that the same debates are repeated, rather than reaching an agreed position and being able to develop ideas in depth. In 2004, the Project Leads decided to facilitate the development of a Marketing Strategy and a high-level Plan to give focus and direction to the work of the project. This work created the Strategic Marketing Plan.
