Why does OPB need to have membership drives?
Approximately 64% of the funds we raise comes from individual membership contributions from viewers and listeners. While a significant portion of member donations come through mail solicitation and automatic renewals, on-air drives allow OPB to attract the largest number of new and renewing members in the most efficient and effective way possible. Though new members are an essential part of OPB’s long-term financial health, the length of membership drives is kept to the minimum that will allow us to reach our goals. OPB’s membership drive format is based on our own experiences, as well as the shared experiences of public broadcasters throughout the country.
