Why does non-organic fruit and veg look more appealing?
There is a shocking amount of non-organic fruit and vegetables that is thrown away. About 40% of non-organic vegetables and fruit are thrown away because they don’t meet the exact specifications of the supermarkets. The supermarkets, in turn, would say it’s consumers’ expectations; that they want their green beans to be exactly 9 millimetres, so everything else that doesn’t meet that specification is thrown away, but because they aren’t the same volumes of organic produce, that doesn’t happen. That’s why you get quite strangely shaped produce. The other reason is because in a lot of organic produce, the varieties are chosen for their robustness and disease resistance, because we don’t routinely use chemicals. This means that the varieties might be interestingly shaped, but it means that probably have more flavour and they’re more robust, so they’re not susceptible to diseases. Organic farmers don’t have the huge amount of chemicals available to them to kill these diseases and pests; th
