Why does non-cuticle, non-virgin store bought hair not last as long as PlatinumEx Hair?
The term “cuticle hair” can be very deceiving. It was originally intended to mean the hair had retained its same cuticle direction. This is no longer the case, with many hair companies. To begin with the hair looks nice; but not as healthy and shiny as our premium virgin hair. The hair goes through an acid bath process to strip the cuticle and then a silicone layer is applied to give it shine and softness. However, after a few washes the silicon layer starts to wash away. Then quickly the hair becomes duller and loses its sheen. It becomes brittle and starts to break and shed and any cuticle originally covered by the silicon will become exposed and present a real threat of tangling and matting with your own hair and with every wash this condition will become worse. That’s why this hair does not last long. Our hair is has it’s full cuticles intact giving it a natural look, feel, movement, versatility and longer lasting! Our Cuticle hair is not chemically processed in any way. Leaving th