Why does Nantucket Nectars offer sizes that differ from the industry standards of 12 oz and 16 oz?
When creating their uniquely shaped glass bottle, Tom and Tom wanted to make the best possible bottle. They did not do market research or follow any established rules of juice making; instead, they considered their own preference. They felt that whenever they drank a bottle of 10 oz juice they always wanted a little bit more, so 12 oz seemed logical. In terms of the bigger sized bottle, they took the same thought process. They realized when they drank juice from a 16 oz bottle they always wanted some more, but when they drank from a 20 oz bottle they always had too much. So the answer seemed very clear; they made a 17.5 oz bottle, exactly in between.
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- Why does Nantucket Nectars offer sizes that differ from the industry standards of 12 oz and 16 oz?
