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Why does my third-party tracking software package show that Im not getting as many clicks as Yahoo! Search Marketing is reporting?

April 26, 2017clicks Marketing package search Software third-party yahoo

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Why does my third-party tracking software package show that Im not getting as many clicks as Yahoo! Search Marketing is reporting?

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There are a number of reasons why the number of clicks you see in your independent tracking are different from the number reported by Yahoo! Search Marketing.