Why does my department need to worry about Drexel University College of Medicines (DUCOM) brand identity?
An important part of creating an identity for an institution as broad and diverse as DUCOM is consistency from department to department. Whether an administrative office, a medical center, an institute, a research lab or a clinical department, each part of DUCOM represents the whole university in the community. If one department sends a letter with one logo, another department uses its own logo and still another does something entirely different, there is no consistent identity for the college. A consistent identity with our clear image helps to make Drexel University College of Medicine a recognizable name in the community and increases awareness of all of our many components. In addition, all materials provided to patients must have the appropriate disclaimer statement. Don’t these graphic guidelines and standards limit academic freedom? The goal of the identity system is to help develop a strong brand identity for Drexel University College of Medicine. While they do limit graphic cr
Related Questions
- I personally don like the Drexel University College of Medicine (DUCOM) logo or the tag line. Can I modify the logo and change the tag line for my materials?
- Why does Drexel University College of Medicine (DUCOM) need a recognizable brand identity?
- What is the Drexel University College of Medicine (DUCOM) brand identity program?
